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Legal Business Plan. Key Arguments, Strategic Approach and Timelines Planning

What is it?

A business plan is a document that describes all aspects of a company's upcoming commercial activities, from its strategy to financial forecasts.

Business plan:

  • An integral part of successful business management, especially in startups and IT companies. In a dynamically developing market, startups and IT companies face a high degree of uncertainty and rapid changes. A business plan helps to structure ideas, define goals and strategically plan their achievement.

  • A tool for attracting investors, a well-developed business plan demonstrates the seriousness of the team's intentions and its ability to analyze the market, assess risks, and develop a plan. This increases the chances of obtaining the funding necessary for growth and scaling.

  • Helps in resource management. It allows you to clearly distribute responsibilities within the team, define key project stages, and set deadlines for their implementation. This helps avoid overloading employees, increase their efficiency, and achieve goals in a timely manner.

  • Helps monitor and evaluate progress. Regularly comparing current results with planned ones helps identify deviations, analyze the reasons, and adjust the strategy. This is important for IT companies operating in a highly competitive environment and responding quickly to market changes.

The procedure for drawing up a business plan

It would be best if you started creating a business plan with a detailed market analysis. This is especially important for startups and IT companies since technologies and user needs change rapidly. Understanding current trends, the competitive landscape, and the target audience's needs allows you to determine a niche for your product or service, assess demand, and identify potential risks.

One of the key sections of a business plan is a description of the product or service. For IT companies and startups, it is important not only to describe the functionality of the product in detail but also to emphasize its uniqueness and competitive advantages. You must explain how your product solves specific user problems, why it is better than existing solutions, and what technologies are used.

Next comes the development of a marketing strategy. IT companies and startups must consider the specifics of their audience, promotion channels, and methods of attracting users. It is essential to determine which marketing tools will be most effective for your business: content marketing, SEO, social media, paid advertising, or affiliate programs. The strategy should include attracting new customers and retaining existing ones.

The financial section of the business plan also requires special attention. It should contain income and expense forecasts, planned investments, and funding sources. For startups and IT companies, where a significant part of the costs may be spent on product development and support, it is essential to calculate budgets and determine break-even points accurately. Reasonable financial forecasts supported by real data will make attracting investors more likely.

It is equally important to include the company's organizational structure in the business plan. This helps not only structure the business but also shows potential investors and partners that you have a clear understanding of who is responsible for what. For IT companies, this may include teams of developers, marketers, project managers, and technical support.


Drawing up a business plan requires careful consideration and attention to detail. This document can determine the success of your startup or IT company, so it is important to devote sufficient time and resources to it.


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