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Product launch on Appstore or other marketplaces, first-step guide

Are you, as a developer, already in the final stages of your app? Or are you just sketching the outline of its first version? Yes, coding, design, and interface are the cornerstones of product creation. But what else is needed for a smooth debut on the App Store or other platforms? Before you hit the "publish" button, let's talk about the legal side of the issue. And no, don't switch tabs! I promise to make this as concise and clear as possible. Shall we begin?


Step 1. Create and Register Your Business


Choosing an appropriate legal structure, such as a C-corp in Wyoming, can be key. By registering your company and obtaining the necessary licenses, you reduce risks on the path to the marketplace.


Step 2. Register Trademarks in Advance


A trademark is a unique distinguishing mark that sets you apart from competitors. It's worth thinking about it during the product planning stage and while working on the name. Marketers spend time and money choosing a name, and designers work on the logo. All these activities should be done in parallel with checking government trademark registries, known as Trademark Search.


Step 3. Develop Custom Privacy Policy and Terms of Service


Yes, platforms only care about the presence of these documents. But copying them from competitors? Unprofessional and risky. These documents should act as your shield, protecting content data and limiting liability.


Bonus Tip. Sometimes, properly drafted Terms of Service and a chosen jurisdiction allow for legal tax optimization. Want to learn more? Read our article here.


Step 4. Be Aware of Marketplace Rules


Since 2017, Google Play Store has been blocking apps/games that violate platform policies. To successfully pass moderation and make a profit, some requirements must be met:


Don't add third-party ways to download or update the app/game.

Avoid controversial content.

Choose keywords wisely.


Step 5. Avoid Building on Someone Else's Success


Apps that use the names or descriptions of other popular apps in their name or description may be blocked for attempting to exploit a competitor's audience. There are exceptions, but there are nuances.


Behind every successful product is not only its functionality and design but also a thorough legal preparation. From choosing the jurisdiction to adhering to marketplace rules—each stage can be key to your project.


And remember, sometimes the secret to success is not only "what" you do but "how" you do it. I hope these tips will help you avoid typical pitfalls and move forward with confidence!


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