Legal Services for AdTech & Marketing Companies
Legal support for advertising and marketing businesses
Advertising and marketing companies operate in a rapidly changing regulatory environment. We support AdTech platforms, advertising agencies, and marketers in building processes that will withstand the pressure of regulators, partners, and clients.
Our team has advertising and marketing lawyers who understand the specifics of the advertising industry, from programmatic purchasing to influencer marketing, and adapt legal solutions to real business processes, not the other way around.
Regulatory guidance for AdTech platforms
AdTech platforms have a particular set of requirements: processing of personal data, targeting of advertising, working with third- and first-party data, interaction with ad networks and exchanges. We support you in all phases of the product life cycle, from development to market introduction.
Advertising Law & Compliance
Advertising regulations and consumer protection
Advertising content must contain truthful, transparent, and honest information that complies with consumer protection laws. We review advertising copy, advertising campaigns, and marketing strategies to ensure compliance with the law and to avoid regulatory issues, litigation, and reputational risk.
We highlight risks associated with weak consumer protection in advertising for financial services, healthcare, children’s advertising, and other domains with high regulatory scrutiny.
Marketing compliance and campaign review
Each marketing campaign undergoes a legal review before the media plan is approved. We analyze scripts, banners, videos, newsletter texts, and posts for social networks for compliance with advertising requirements, and also check whether the terms of participation in promotions, raffles, contests, and bonus programs are correctly drawn up, including the rules for selecting winners, the terms of holding them, and the procedure for awarding prizes.
We pay special attention to intellectual property issues within the campaign: whether there is a license for the use of music, photos, videos, and fonts, whether the rights to content created by influencers or contractors are correctly drawn up, and whether the campaign does not infringe on third-party trademarks. We also check mandatory disclosures (disclaimers), for example, the designation of advertising content, partner publications, or sponsored materials in accordance with the requirements of the law and the policies of advertising platforms.
For campaigns that span multiple jurisdictions, we review content against local requirements in each market, as what’s legal in one country may be restricted or prohibited in another. This is especially true for advertising alcohol, gambling, financial products, and children’s products.
The result of this review is a clear list of comments and recommendations that the marketing team can quickly address without disrupting the entire launch process. We work at the pace of the campaign, not separately from it. This helps avoid situations where legal review becomes a bottleneck before the deadline.
Our Advertising Legal Services
Advertising contracts and commercial agreements
We draft and review contracts with advertisers, publishers, agencies, influencers, and technology partners. This includes advertising placement agreements, partnership agreements, data exchange agreements, and licensing agreements.
Our goal is to protect the client's interests, maintaining a balance that allows for the conclusion of deals quickly and without unnecessary obstacles to the business.
Ongoing legal support for AdTech companies
Many AdTech companies need not a one-time consultation, but an ongoing legal partner who understands the product and business model. We offer subscription services that cover ongoing compliance issues, contracts, and regulatory changes.
This format allows you to quickly respond to new legal requirements and avoid the accumulation of legal risks.
Why AdTech Companies Work With Us
Expertise in advertising and marketing law
We specialize in legal issues specific to advertising and marketing of various products, rather than providing general advice without taking into account the specifics of the industry. Additionally, our advertising lawyers keep track of regulatory changes related to brand messaging and personal data protection laws so that you have up-to-date information rather than general advice.
Working exclusively in this space has taught us how campaigns and data actually operate, and we use that knowledge for every recommendation we give.
Practical legal solutions for digital businesses
We speak the language of business, not just the language of law. Our recommendations take into account the pace of digital companies and are aimed at ensuring that legal support helps achieve business goals, not slows them down.
We offer each solution with an understanding of the practical consequences: how it will affect the product, the team, and the speed of entry to the market.
Book an AdTech Consultation
Contact us to discuss the legal needs of your AdTech or marketing company. We can help you prioritize risks and provide a specific action plan.
