Tiffany blue, T-Mobile magenta, the brown of UPS trucks. These colors have become solid trademarks, costing millions to build and protect. So, founders keep asking all the same question: What matters? Can you actually "own" a color? Can a color become a trademark? Yes, but obviously that will require more action than casual logo registration. Today we will cover all necessary legal requirements, how things work in the EU, the US, and other parts of the world, Ukraine, for exa